The world leading hospitality group today announces the signings of three new franchise hotels in the United Kingdom
Accor, the world leading hospitality group, today announces the signing of Mercure Bredbury Hall, Mercure Dumfries and ibis Styles Romford, with a combined 334 rooms.
The new Mercure properties of Bredbury Hall and Dumfries will join Mercure’s wide-reaching portfolio of nearly 900 hotels across 61 countries. Each Mercure hotel is unique and an invitation to discover the location, offering travelers a high-quality stay and immersive local experiences. The latest signings bring the UK portfolio to 88 Mercure hotels.
The Mercure Bredbury Hall Hotel is a 149-bedroom hotel which will be brought into the Accor family in Q4. This project is in partnership with Vine Hotels, a trusted working partner of Accor’s, having worked alongside the company on development of the new Novotel and ibis Gateshead Quays project, as well as being the operator of Mercure Southampton and Mercure Sheffield Kenwood Hall. The hotel is set to undergo a full refurbishment to bring it in line with the standards aligned with the Mercure brand. The 60-bedroom Mercure Dumfries will open in partnership with Splendid Hospitality Group in the first half of 2022.
The ibis Styles Romford, signed with Romford South Limited, will be a 125-room hotel located in the center of Romford, merely a 50 yard walk from Romford station and could open as early as Q4 2021. As part of the ibis Styles brand, the hotel will feature a creative design and a playful atmosphere.
Philip Lassman, VP Development Accor Northern Europe, said: “As this latest wave of summer signings signify, Accor’s non-standardised brands are particularly appealing to hotel developers and owners who wish to retain the services, style and character of the boutique hotels and to delight guests looking for a unique design and storytelling. The strength of our non-standardised and conversion brand portfolio such as the Mercure and ibis Styles brands, are attractive solutions for owners seeking global weight and local appeal.
“Accor has received growing interest from hoteliers looking for the associated benefits that a global hospitality group can provide, such as Accor 360° Solutions. Our powerful range of specialised offerings help boost revenue, optimize costs and maximize return on investment, bringing expertise and support to hoteliers in areas such as distribution, loyalty programming, purchasing, technology, sales, marketing and sustainability programs. We are proud our continued strength is enabling us to further develop projects in the UK with great partners.”
The opening of these hotels is a continued mark of faith in the future of hospitality from Accor. The group has been a leader in the recruitment drive in the industry, recently hosting recruitment events across the UK. The opening of these hotels will continue to generate job opportunities and invest in local communities across the country.