02 September 2021
First Novotel in Bolivia Opens Its Doors in Santa Cruz
From September, Novotel Santa Cruz de la Sierra will open its doors to welcome local and foreign guests in the main commercial center of Bolivia. A few steps from the city’s largest convention center, 5 minutes from the financial, business and commercial center of Santa Cruz and with more than 10,000 m² built, the new franchise of Accor group will offer a value proposition for business travelers from and tourists who value well-being, quality of service and hotel security.
It has 145 rooms, including executive rooms, twins and others for people with special needs. It also has a Social Hub, traditionally known as a lobby, of over 600m² where it is possible to work or relax. It integrates coworking spaces, an “Elay Play” children's area, a heated pool, an outdoor jacuzzi, two large terraces, a bar and the “Soho Craft Kitchen” restaurant, whose signature gastronomy includes elements of international gastronomy based on Bolivian cuisine. Novotel Santa Cruz de la Sierra also has meeting rooms and a gym. Access to all these spaces is regulated by strict sanitary protocols implemented by Accor under the All Safe seal, which guarantees the highest standard of hospitality and total safety for guests and employees.
“Currently Santa Cruz is considered the second financial capital of Bolivia and our focus is to be present in the main cities of the world, with proposals for corporate and leisure tourism that also contribute to the promotion of economic development. That is why we decided to open in this city the first Novotel in Bolivia, which is also the first of Accor’s midscale brands in the country, "said Franck Pruvost, COO of Accor for Hispanic countries. The new Novotel Santa Cruz de la Sierra is located at Av. Roca Coronado 901, considered the main hub of business exhibitions, such as FexpoCruz, a very relevant space for business in South America. In addition, it provides an easy access to shops and restaurants, from there you can visit the Autonomy urban park that offers several hectares dedicated to nature with more than 1000 native species, in an area where sports are the protagonists since there are hiking trails and bicycles, soccer field and beach-volley.
In this way, it aligns with the identity of a globally recognized brand, with a presence in more than 530 destinations and at least 60 countries, to offer under the concept of "Time is on your side", experiences that combine relaxation with high connectivity to work. Novotel Santa Cruz de la Sierra is designed with a contemporary industrial style that nods to the Parisian style in honor of the origin of the Accor brand, fused with characteristic tropical touches of Santa Cruz, guided by a modern design with open spaces that provide comfort to guests while enjoying our wonderful views that we call “Novotel View”.
“Although the strike to the tourism sector was hard at this time due to the pandemic, we think about the future and we know the potential that not only Santa Cruz de la Sierra has as a destination, but also Bolivia. It was not easy, they were hard times, but being able to contribute a grain of sand and give Santa Cruz an international highlight to the world through Novotel and Accor, fills us with pride and satisfaction, a small contribution to a great city and a beautiful country. Once we met at the beginning of the project with Accor, we did not hesitate to join them, the experience with the brand has been fabulous”, said Jorge Baldivieso, Project Manager for Novotel Santa Cruz de la Sierra.