30 September 2021
Hot Take: A New Complimentary Hotel Breakfast Worth Waking up for at Marriott Bonvoy’s Select Brands
With travelers back on the road, today, Marriott Bonvoy unveils a new complimentary hot breakfast program across four brands within its portfolio: Residence Inn by Marriott, SpringHill Suites by Marriott, Fairfield by Marriott, and TownePlace Suites by Marriott. Beginning in October at a limited number of hotels, the refreshed breakfast will feature a delicious morning menu that caters to consumers’ tastes for highly customizable breakfast items, from hot sandwiches with a range of toppings to build-your-own bowls piled high with their favorite ingredients. Guests can fuel up for the day with a deeply aromatic, bespoke-branded Rainforest Certified Coffee™.
“Breakfast has long been a celebrated experience during a hotel stay – a moment to gather before exploring a destination or a reliable grab-and-go kickstart to the day,” said Diane Mayer, Vice President & Global Brand Manager for Classic Select Brands. “Through extensive consumer insights, we recognize that our guests want to wake up to a nutritious and energizing breakfast made with quality ingredients. We are pleased to introduce our new complimentary breakfast that offers mouthwatering, customizable options with an eye towards sustainability.”
In a survey conducted by Marriott , 75% of guests preferred a hot breakfast buffet over continental, further enhanced by choice between categories, quality, and variety within categories. Based on the data, 67% of guests rank availability of ‘special diet options’ as being extremely important and a majority (72%) feel comfortable eating at a buffet again. Research also shows that the #1 most important breakfast item is fresh coffee or tea, followed by hot food offerings. In response to the research, Marriott thoughtfully integrated all these attributes into its new breakfast experience to exceed guest expectations.
The complimentary hot breakfast will offer high-quality ingredients with specialty menu items ideal for the modern traveler seeking fresh flavors and sustenance in a casual environment. Choose from a selection of warm breakfast sandwiches; spinach and cheese crustless quiche; sausage, egg and cheese on a whole-wheat bagel; or a jalapeno cheddar baked soufflé. Additionally, with fresh fruit and gluten-free options, guests can wake up and start their day feeling nourished and satiated.
Make it Your Own
One size doesn’t fit all when it comes to a satisfying morning meal. The new breakfast program will offer build-your-own breakfast bowls featuring customizable ingredients to fulfill any craving, whether healthy or indulgent. Start with a base of yogurt, oatmeal or cereal, then add layers of granola, pumpkin seeds, coconut flakes and more. Guests can also personalize their own hot sandwiches with a variety of toppings and sauces, from relish and salsa to Sriracha and Cholula.
Make a Difference
Our small choices can make a big impact, and the need to be good stewards of the world and to protect our environment is more important than ever. The new breakfast will feature key ingredients that are responsibly sourced including cage-free eggs, sustainably raised pork, and 100% certified coffee that will contribute to a better future.
The complimentary hot breakfast buffet will launch in October in a select number of hotels and be widely rolled out across nearly 3,000 hotels throughout the winter at all Residence Inn, Fairfield by Marriott, SpringHill Suites, and TownePlace Suites properties in the United States. Shaped by in-depth consumer research, current trends and guest feedback, the newly conceptualized breakfast exemplifies Marriott’s continued innovation of the contemporary guest experience within its hotels.
 US+CAN: Qualitative and quantitative research, QSR trends with target travelers, 800+ Surveyed, 25 1:1 Interviews, 8 panelists, 400+ hours of guest engagement.