20 July 2021

Novotel Returns to Busan with the Signing of Novotel Hotel & Branded Residences

Introducing the group’s first branded residence property in South Korea

Novotel Returns to Busan With the Signing of Novotel Hotel & Branded Residences

Accor Ambassador Korea has announced the signing of Novotel Ambassador Busan Yeonsandong, set to open in 2023. The brand new property brings the Novotel brand into Busan again, signalling the group’s extended footprint in the country’s southern market.

Novotel Ambassador Busan Yeonsandong will be the group’s first branded residence in South Korea. The combined 162 residences and 160 hotel room keys amplify the synergy between leisure and business in the city. The hotel and residences are located in the centre of Busan, close to Busan City Hall, the Sports Complex and the university. The neighbouring local eateries, bars and shops perfectly complement the city’s bustling ambience. Its proximity to the Yeonsan subway station allows for easy exploration of Busan’s famous attractions such as Gwangalli, Haeundae Beaches and Bexco Convention Centre.

Garth Simmons, Chief Executive Officer - Accor Southeast Asia, Japan and South Korea, commented, “We’re very excited to relaunch the Novotel brand in the country’s second-largest metropolitan city and one of the world-famous ports. Busan boasts both a fast-growing economic scene and a spectacular natural setting comprising seas, rivers and mountains, matching the brand’s ‘Make Time’ and ‘Take Time’ messages. The first branded residence in the country will be a major win for guests and residents who will benefit from all that the hotel and its services have to offer.”

Featuring modern and comfortable rooms, the property boasts a lobby lounge bar, an all-day-dining restaurant and a rooftop bar, while the rooftop swimming pool overlooks the city views. Leisure facilities include a fitness centre and a sauna, while the ballroom and meeting rooms allow guests to host versatile events. The Residence Lounge on the top floor is perfect for meeting fellow residents.

Jiyeon Nam, Chief Executive Officer at Mirabeau Co., Ltd, the owning company of the project, said, “We are proud to introduce the Novotel hotel and residences in Busan with our partner, Accor Ambassador Korea. The real charm of Busan can be experienced through all aspects of the vibrant city, as a leisure coastal destination. The hotel and residences will be an ideal place of relaxation and energising for our guests, visitors and residents.”

The property is 40 minutes away from Gimhae International Airport and 30 minutes from KTX Busan Station for an easy commute to other cities.

Novotel Ambassador Busan Yeonsandong will join a collection of over 540 Novotel hotel addresses globally across 62 countries. In South Korea, this property will become the eighth Novotel hotel and residences, marking the brand’s fourth city in the country, after Seoul, Suwon and Daegu.