04 October 2021
Accor and New Park Property Bring Premium Pullman Brand into Heart of Singapore’s Orchard Road
Accor and New Park Property Pte Ltd are proud to announce the launch of Pullman Singapore Orchard, a rebranded property occupying a prime location in the very heart of the Orchard Road shopping belt.
Set to reopen in early 2022 following a stylish refurbishment, the hotel will be part of a mixed-use development, which will feature commercial and retail outlets including the flagship Apple store. The Pullman Singapore Orchard is located a short walk from some of the city’s best malls including Paragon, Takashimaya, Wisma Atria and ION Orchard, and just minutes away from the vibrant CBD, the heritage-rich Civic District, the lush Singapore Botanic Gardens and the entertainment enclave of Clarke Quay. With two MRT stations on its doorstep, guests have easy access to all the city’s best attractions.
Garth Simmons, CEO of Accor Southeast Asia, Japan and South Korea, said: “We are proud to partner with New Park Property and thrilled to welcome this flagship address to the Pullman family, one of the fastest-growing brands in Accor’s premium segment. As the industry witnesses an increase in conversion activity amid these challenging times, this reaffirms the trust and strong confidence owners place in Accor, the popularity of our brands powered by strong distribution and lifestyle loyalty platforms, as well as our unrivalled expertise and proven track record in rebranding projects particularly in Singapore, following a successful renovation of Fairmont Singapore and Swissôtel the Stamford within target budget and timelines. As a vibrant and stimulating hub in the heart of Orchard Road’s shopping district, this property will be a much-anticipated addition to our network in Singapore, and will open as visitors start to return to one of Asia’s most exciting destinations.”
Mr Wang Changjun, Managing Director of New Park Property Pte Ltd, said, “We are thrilled to introduce an exciting new brand into Singapore’s famous Orchard Road and to partner with Accor, a global leader in the hospitality industry. We have selected Accor as our partner in this flagship asset for their flexibility, agility, expertise and track record with conversion projects. We are also confident that we will benefit from the Group’s proven distribution channels and its well-established lifestyle loyalty programme to help put a global spotlight on the hotel.”
With its striking herringbone façade, chic pooslide bar, the property’s 308 rooms will be stylishly refurbished with Pullman’s contemporary design standards in mind. Pullman’s bold dining concepts will be introduced to delight the palates of both locals and visitors, while those hoping to recharge after a day of shopping or exploration, will be able to enjoy an energising workout or some much needed downtime at the hotel’s fitness club and outdoor pool.
Accor operates 27 properties in Singapore across all segments. Pullman Orchard Singapore will join a network of remarkable hotels such as the iconic Raffles Hotel Singapore, Fairmont Singapore, Swissôtel The Stamford, and Sofitel Sentosa Resort & Spa.
Pullman is a pioneering travel brand with a remarkable history that delivers upscale and upbeat experiences, while retaining at its core the values of exploration, comfort and immersive design, with a remarkable history of over 150 years. Today, the brand’s cosmopolitan hotel collection allows guests to find the perfect balance between peak performance and personal wellbeing. Pullman Singapore Orchard will join the fast-growing growing Pullman network of 140+ properties in over 40 cities.
Tags: Accor, New Signings, Pullman, Rebranding, Singapore