15 October 2021
Accor to Open Mercure Tokaj in Hungary
Accor, the world leading hospitality group, expands its portfolio of acclaimed brands in Hungary. The group has signed management agreement for Mercure in Tokaj, one of the Hungary’s most famous wine region. The hotel will welcome its first guests by Spring next year. This is the second destination for the brand in the country.
Accor strengthen its position as a hospitality leader in Central and Eastern Europe by expanding portfolio of guests’-favorite brands. Thanks to agreement signed with Hotel Tokaj Kft the group will open new Mercure hotel in picturesque Hungarian landscape. The hotel will mark second destination of the brand in the country. The facility will offer 55 modern and comfortable rooms located in 4 floors with executive apartments on the top. Guests could also benefit from restaurant, indoor- and outdoor swimming pool and spa, as well as wineshop with local delicacies. The hotel is set to open in Spring 2022.
Mercure brand offers upper-midscale hotels that allow the guests to fully experience every destination and the very core. We are excited for this project, that allow us to bring the brand to second, besides Budapest, destination in Hungary, as a great opportunity to grow our network in countryside. We believe the surroundings of the most famous Hungarian wine route will win the hearts of every guest, allowing them to fully dive in the local spirit of this growing leisure destination – says Dilek Sezer, Development Director – South Eastern Europe Accor.
The owner of the new hotel is Hungarian company Hotel Tokaj Kft, dealing with real estate, tourism and agriculture among many others. The company already has some existing hotels across the country, for example in Hajdúszoboszló that is a popular spa destination close to Tokaj. The architect of Mercure Tokaj responsible for the design of the hotel is renowned Hungarian BORD Architectual Studio.
We choose to partner with Accor because of the professional and reliable approach to developed projects. This is a big opportunity to cooperate with world leading hospitality group and to offer the guests high standard in the area that was lacking good quality accommodation. The upcoming Mercure hotel will be located in unique building from the 80s, that was the only one hotel in Tokaj. The history behind the location and the breath-taking surroundings will provide the perfect experience for the guests, strongly connected to the core of Mercure brand. Furthermore, after Budapest and Lake Balaton, Tokaj is promised to be one of the fastest growing touristic regions in Hungary – adds Gábor Tarnai, representative of Hotel Tokaj Kft.
Mercure Tokaj will be located in an old building after complete reconstruction and renovation. Prime destination in the city, right on the left bank of Tisza river provides walking distance from the main points of interest. Tokaj is Hungary’s most famous wine region, included on UNESCO World Heritage Site, and a growing leisure destination. The city is best known for its world-class wines, with wine growing tradition of more than one thousand years old. Located in the far north of the country in the foothills of the Zemplén Hills Tokaj extends into southeast corner of Slovakia. Named after the village of Tokaj, the region is made up of 28 towns scattered along rolling hills and nestled between two rivers, the Tisza and the Bodrog.
Hotel Tokaj Kft which develops Mercure Tokaj, is a member of the family-owned TIM Global Holding. The companies belonging to the Holding are engaged in the development and utilization of residential & commercial real estates, hotels, as well as agriculture. In Hajdúszoboszló, one of the most popular spa and wellness destinations in Hungary, the Holding currently owns and operates about 700 private accommodations and four hotels. Owner & CEO of the Holding is Tarnainé dr. Márta Ináncsy who is the MD of Hotel Tokaj Kft too.
Tags: Accor, Hungary, Management Agreement, Mercure, New Signings