09 September 2021

ALL – Accor Live Limitless – Named Top Ranked Hotel Loyalty Program in the U.S.

Accor’s lifestyle loyalty program determined top in the U.S. by Bond Brand Loyalty



Accor, the leading augmented hospitality group, is pleased to announce that ALL - Accor Live Limitless, a daily lifestyle loyalty program, has been recognized as a top-ranked Loyalty Program and breakaway leader in The Loyalty Report 2021 by Bond Brand Loyalty.

Produced in partnership with Visa, Bond Brand Loyalty’s report is the industry’s most comprehensive and longest-standing study of its kind on customer engagement, loyalty attitudes, behaviors, drivers, and market dynamics. Top performers are based on Members’ agreement with the statement: I am loyal to the program. Breakaway leaders are programs that hold a 5% or higher lead over the next highest performer. This year’s report features an assessment of 450 loyalty programs by more than 25,000 North American consumers across a range of key sectors, including payments, retail, grocery, delivery, gas, dining, hotel, airline, coalition, and more.

“We are incredibly grateful to the members of ALL for this recognition,” said Sabrina Lillew, Vice President, Loyalty Programs, Accor North & Central America. “We created ALL to recognize and reward guests by giving them access to over 30 hotel brands as well as curated once-in-a-lifetime experiences, both while they are traveling or staying in their own backyard. This year’s ranking comes on the heels of the relaunch of ALL – Accor Live Limitless, and is a testament to the high value of the rewards and experiences we’ve curated for our guests.”

ALL – Accor Live Limitless provides guests with the industry’s widest and most diverse portfolio inviting members to experience more of what they love through benefits and rewards in travel, dining and everyday life. The highly flexible program allows members to earn ALL rewards points, even when they’re not staying at an Accor hotel, and then redeem their points for unforgettable moments around the globe. To join Accor’s award-winning loyalty program, click here.

To learn about the extensive measures Accor is taking to safeguard, protect and care for its valued guests and employees, visit ALLSafeandWell.com.

To learn more about Bond’s Loyalty Report 2021, please visit https://info.bondbrandloyalty.com/loyaltyreport-2021.