Bolton Atlanta, LP and Hotel Equities amplify the momentum to open the brand’s inaugural hotel
Atlanta-based Hotel Equities (HE) reported out on the construction progress for the REVERB by Hard Rock™ Downtown Atlanta hotel, signaling that construction is on schedule to open in February 2020. Local developer Bolton Atlanta, LP has partnered with Hotel Equities to open and operate the inaugural hotel for Hard Rock’s newest generation of music-centric hotels. REVERB™ is the brand’s entrance into the select-service category.
he 197-room hotel is located adjacent to Mercedes-Benz stadium in downtown Atlanta, offering direct access to the world-class sports and entertainment venue, as well as a rooftop bar with outstanding views of the Atlanta skyline. With innovative technology woven throughout REVERB™, Atlanta’s deep pool of creative talent, along with its booming film, television and music industry, make it an ideal location for the contemporary flagship hotel. REVERB™ is designed to amplify the experience for guests. This will be an exciting and non-traditional hotel for downtown Atlanta’s thriving business market.
“We are elated to be a part of this iconic hotel project,” said Joe Reardon, chief development officer for Hotel Equities. “We were able to add immediate value for the ownership group through development services led by Patrick Trainor, vice president of projects and facilities for Hotel Equities. Our headquarters, located in Atlanta, and our team’s deep knowledge of convention business allows our sales and marketing and operations teams to position the new hotel as one of Atlanta’s best-in-class hotels.”
The new hotel brand delivers on Hard Rock’s mission to create authentic experiences that rock. With a thoughtful mix of features like the Constant Grind Coffee & Bar, inviting outdoor spaces and premium amenity closets on each floor. "Atlanta is thrilled to debut Hard Rock's first REVERB™ property, adding to the hotel inventory for guests visiting the city," said William Pate, president and CEO, Atlanta Convention & Visitors Bureau. “REVERB™ will enhance our walkable convention and entertainment district with new accommodations near restaurants, Mercedes-Benz Stadium, Georgia World Congress Center and Downtown attractions."
Hard Rock’s Senior Vice President of Hotel Development Todd Hricko added, “We’ve already started receiving guest and group booking inquiries for REVERB by Hard Rock™ in Atlanta. This tells us we are fulfilling a demand in one of the most dynamic and thriving cities in the U.S.”