28 October 2021

Sofitel Hotels & Resorts Celebrates an All New Flagship Hotel on Shanghai’s North Bund

Accor and Radiance Group bring modern French elegance to Shanghai’s historic riverside district with the opening of Sofitel

Accor is delighted to announce an all new flagship Sofitel Hotel located at one of the most desirable locations in Shanghai in a new deal signed with Radiance Group. French art de vivre will shine brightly at the all new Sofitel Shanghai North Bund Hotel as it opens its doors to welcome travelers from near and far to experience modern French luxury that only Sofitel with its signature Parisian roots can offer.

Gary Rosen, CEO with Accor Greater China states, “We are incredibly proud to bring Sofitel, the leader in French luxury hospitality, to one of Shanghai’s most exceptional and vibrant neighborhoods. And we are honored to partner with Radiance Group to provide guests of the world-class city of Shanghai the opportunity to Live the French Way in our beautiful new flagship Sofitel Hotel, in the historic and dynamic setting of the North Bund area.”

Featured in the stunning 25-story Sofitel North Bund landmark hotel will be 300 opulent guestrooms and suites with impressive views of the skyline for which Shanghai and the Bund is world-famous. Club Millesime will host members and guests on executive floors with signature Sofitel charm and attention. Guests may enjoy the lavish Sofitel Spa for indulgent wellness experiences as well as stay fit at the ultramodern Sofitel Fitness gym.

Additionally, Sofitel Shanghai North Bund Hotel will host distinctive restaurants imbued with French glamour. Visitors will relish the stylish atmosphere at the rooftop bar, certain to become a Bund hotspot, with its sweeping river aspect and Lujiazui view. Diners will have fantastic choices between the specialty restaurant, with its world-class chef, or sumptuous Chinese banquets. And corporate clients should find the Sofitel MICE planning ideal for stylish, intelligent meetings and urban-chic events.

The North Bund location grants Sofitel guests convenient access to an exciting range of restaurants, entertainment and shopping as well as close proximity to key businesses relocating to the North Bund under the city’s current urban renewal focus and its transformation of the district into a leading CBD. Under redevelopment, utilizing the latest in smart city planning and green tech, the district will host a cutting-edge 2,000-seat grand theater which will present art and cultural events steps away from the doors of the Sofitel Shanghai North Bund Hotel.

A spokesperson for Radiance Group says, “We are confident in the great success of our first collaboration with Accor bringing Sofitel, the essence of France, to this enviable address. We are so pleased to partner with Accor, the most diversified hospitality company in the world, to establish the Sofitel Shanghai North Bund Hotel in the heart of Shanghai’s North Bund neighborhood.”

Sofitel Hotels & Resorts has created a special presence across Greater China by welcoming guests into the charms and sophistication of French living. By forging this unique connection, Sofitel has become a beloved and aspirational brand of choice. The glamour of Sofitel continues to strengthen its modern luxury presence for Accor with 23 beautiful hotels and resorts in key destinations including Beijing, Shanghai, Hangzhou, Guangzhou, Xian, Kunming, Guiyang, Sanya and Haikou. The opening of Sofitel Shanghai North Bund Hotel in 2022 coincides with the 30th anniversary celebration of Sofitel in Greater China and its 58th anniversary globally.