Hilton announces the launch of Home2 Suites by Hilton in Asia Pacific today, marking the global hospitality company’s 12th brand in the region. Home2 Suites is a dynamic brand that offers savvy travelers the freedom to maintain their lifestyles while travelling, with an innovative extended-stay concept that features stylish accommodation with flexible room configurations and home-like amenities at a great value. Home2 Suites by Hilton Shenzhen Bao’an, marks the brand’s entry in Asia Pacific and is located in the heart of the Bao’an district in Shenzhen, China, with convenient access to major transportation hubs.
Home2 Suites caters to the extended-stay market, as travelers increasingly seek “Travel + Living” experiences. This is a fast-growing opportunity in China driven by buoyant domestic travel demand and the continued urbanization of second- and third-tier cities.
The brand’s innovative Free to be you™ concept empowers sophisticated trailblazers to maintain their everyday lifestyles in a home away from home for any length of stay, appealing to a diverse audience of business travelers, families, fitness fanatics, and pet-lovers.
“Having just opened our 500th hotel in Asia Pacific, we are thrilled to introduce this award-winning brand that builds on our position as the region’s fastest-growing global hospitality company. China is a strategic growth market for us, and with the robust demand for upper midscale hotels across the country, the launch of Home2 Suites by Hilton demonstrates our resilience and our commitment in introducing the right brands to meet our guests’ expectations,” said Alan Watts, president, Asia Pacific, Hilton. “We look forward to working closely with our partners at Funyard to realize our shared vision of providing travelers an extended-stay experience backed by Hilton in top-tier and emerging cities in China in the coming years.”
Ji Hongjun, CEO of Home2 Suites by Hilton China, said, “Funyard Hotels & Resorts is focused on delivering innovative hospitality experiences for modern Chinese travelers. Together with Hilton’s globally renowned expertise in hospitality and Funyard’s experience in the upper-midscale sector, we are committed to elevating the guest experience for a new generation of travelers, who desire to maintain their authentic lifestyles wherever their journeys take them.”
Rising Demand for Extended-Stay Experiences
As recently published in a report from Hilton on emerging traveler trends, reservations increased around 30% (compared to 2019) in Hilton’s extended-stay bookings as consumers return to travel in the new normal with a growing preference for longer trips.*
Leonard Gooz, global brand head of Home2 Suites by Hilton, said, “Home2 Suites by Hilton’s entry in China introduces a new focus on extended stay accommodations, enabling guests to maintain authentic lifestyles during their travels. Designed with unique customizations and dynamic spaces, guests have the freedom to pursue their personal interests and travel intent with just the right comforts of home. With evolving travel preferences, we are confident that Home2 Suites will offer an ideal hospitality solution to the savvy travelers in China.”
Dynamic Features to Suit Different Lifestyles
Designed with a streamlined approach to storage and functionality, Home2 Suites’ stylish innovations incorporate a modular kitchenette and a flexible workspace with a “working wall”, as well as other customizable features and thoughtful amenities.
Most Home2 Suites properties in China will offer pet-friendly accommodations, paving the future of paw-sitive experiences for both pets and their pet parents during their trips. This is increasingly important in China where pet ownership is a growing trend.
Other signature experiences of the brand include:
- Inspired Table™: A daily complimentary breakfast comprising a variety of carefully curated hearty and healthy Chinese and Western dishes that offer guests the warmth of home.
- HOME2 MKT™: For guests to purchase food, drinks and other essentials around the clock.
- Spin2 Cycle: An innovative concept integrating a fitness center and laundry room.
- Oasis: An inviting social space that sits at the heart of each hotel is a multi-functional lobby where guests can enjoy the comforts of a home living room. Between work meetings and casual social gatherings, Coffee2 Tea serves as a refreshing stop for guests to customize their beverages according to individual tastes.
As one of Hilton’s fastest-growing brands, Home2 Suites crossed its 500th hotel milestone globally with an aggressive development plan that signals the bright future of the extended-stay hotel concept. The brand’s success over the past 10 years bears testament to its strength and resilience during both healthy and challenging cycles, as well as its relevance to a growing demand for “Travel + Living” experiences.
Within a year of the strategic partnership between Hilton and Funyard, a subsidiary of Country Garden, to develop more than 1,000 properties in China over the next 30 years, a robust pipeline of more than 60 Home2 Suites properties has been established in major business districts and transportation hubs of China's first-tier cities; provincial capitals as well as emerging markets.
*In a white paper produced in collaboration with Horwath HTL, Hilton identified that medium to long-stay travelers seek more spacious rooms and the conveniences of home — be it for guests travelling as a family, a couple or with friends, for business, leisure or bleisure — a blend of both. Home2 Suites properties cater to this demand by integrating stylish accommodations with flexible room configurations that offer larger living areas, and daily essentials such as microwave ovens and refrigerators.
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