14 January 2022

Accor and Sunrich Group Celebrate Decade of Partnership with Agreement to Bring Three New Luxury and Premium Hotels to Greater China

Sofitel Shenyang, Pullman Shenyang and Pullman Kunshan Hotels All Signed in Single Grand Deal

Accor is thrilled to announce it has just completed a sweeping new partnership deal with trusted partner, Guangdong Sunrich Group, to bring three new luxury and premium hotels to the Greater China region. In a show of trust and confidence, Guangdong Sunrich Group has chosen Accor to deliver its unrivalled and exceptional hotel management to three new projects. Together, Accor and Sunrich Group will provide the burgeoning luxury market in Shenyang with a brand new Sofitel, and guests looking for a premium hotel will experience the first Pullman in the city. In the same deal, Accor and Sunrich Group will also open a Pullman Hotel in the city of Kunshan, Jiangsu Province.

Gary Rosen, CEO Accor Greater China, states, “We are extremely excited to complete a new agreement with our long-term partners at Guangdong Sunrich Group to establish three new hotels together. We have a trusted partnership with Sunrich Group and after a decade of the success we’ve experienced together at the magnificent Sofitel Guangzhou Sunrich, I can think of no better way to celebrate our milestone anniversary than signing a new agreement to widen and deepen our strategic relationship. We see this new agreement as a true accomplishment and proof of our commitment and mutual respect. Our solid partnership combined with the market demands, our diversified brand portfolio and our forward-thinking management are key, and we are confident that our alignment with Guangdong Sunrich Group will continue to strengthen in the years to come.

Sofitel Shenyang Hotel will welcome guests with its signature charm and sophistication of French living to a core strategic zone of the Northeast economic circle. The celebrated Sofitel brand will bring glamor and sophistication as well as create a new landmark for the Shenfu New District, Shengfeng Technology Town, an area celebrated as a high-tech, artificial intelligence and science and technology innovation center. The location is strategically located, just under an hour from key city transport hubs. The luxurious new Sofitel Hotel, with 200 rooms and suites, will be infused with French DNA amid its dynamic restaurants and bespoke bars, signature Sofitel Club Millesime lounge and state of the art wellness facilities. Its understated modern meeting and event facilities will make it the sought-after address for MICE and social events in Shenyang.

The Pullman Shenyang Hotel will balance Sofitel’s luxury offering with its premium experience in a high-rise location in the heart of Tiexi District, known for its large foreign investment projects including the biggest BMW production base and Sino-German Industrial Park. Creating a hospitality benchmark, the Pullman Shenyang Hotel will deliver an upbeat ambiance and the contemporary design and signature concept of Pullman brand will coalesce perfectly with Shenyang’s urban core. The 19-floor Pullman hotel will feature 268 rooms and suites as well as the ability for guests to balance work and play at the hotel’s specialty restaurants and bars, fitness center, pool and spa. The Pullman Shenyang will be particularly well-suited for events with large banquet and function rooms.

The third new project Accor and Sunrich Group will launch is the Pullman Kunshan Hotel, bringing Accor’s fastest growing premium brand in China to the city which has become the nexus of Suzhou and Shanghai. Ranked first among all county-level cities in China, Kunshan not only enjoys a fast-growing economy, it is a vibrant leisure destination for guests from throughout the Yangtze River Delta who flock to Yangcheng Lake to enjoy the outdoors and the famed hairy crab. Introducing the first international premium brand hotel to the Kunshan Financial Street in eastern Kunshan’s Economy Development Zone, the hotel will delight its guests with the Pullman signature stylish and contemporary experience, becoming part of a newly developed landmark commercial, shopping and entertainment complex.

Chairman Jiang Nan, Guangdong Sunrich Group, enthuses, “We share a common vision with Accor: bringing excellence, innovative spirit and high-quality lifestyle packaged in the French culture to the Chinese market. We strive to bolster our position among China’s top 500 private enterprises by continuing to develop our diversified businesses. We aim to further our mission of serving society and the country and we find our partnership with Accor absolutely supports our goals. We have enjoyed outstanding achievements over the last decade with our Sofitel Guangzhou Sunrich partnership and are thrilled to mark the milestone with this three-hotel project agreement.”

Accor is grateful for the ability to work with trusted partners like Guangdong Sunrich Group to continue to create wonderful hotel destinations that create memorable experiences bringing guests back time and again.