Hotel giant expands country portfolio to 14 hotels across seven brands
IHG Hotels & Resorts and partner Marlow Hotels & Resorts today announce the signing of Holiday Inn Express & Suites Singapore Novena.
With four Holiday Inn Express properties in Clarke Quay, Katong, Orchard Road and Serangoon, this will be the fifth property under the brand in Singapore, expanding IHG’s portfolio to 14 hotels across seven brands.
Scheduled to open in 2023, the hotel will be rebranded from the former Quality Hotel Marlow. Currently closed, the property will undergo an extensive renovation that will commence this year to introduce Holiday Inn Express’ clean, consistent and comfortable stay experience to business and leisure travellers.
Holiday Inn Express & Suites Singapore Novena will have 231 rooms including 34 suites specifically catered to families, extended stay guests and large groups.
Facilities at the hotel include flexible meeting spaces of more than 500 square metres, a gym, swimming pool and self-service laundry. The Express Café & Bar, an integrated lobby and food and beverage experience, will be the first of its kind in the region and the perfect setting for guests seeking a place to work, relax or recharge.
Holiday Inn Express & Suites Singapore Novena will join more than 3,000 Holiday Inn Express hotels globally and more than 650 in the pipeline. Within South East Asia, the brand recently welcomed Holiday Inn Express & Suites Johor Bahru, and will introduce Holiday Inn Express Hotel & Suites properties in Phuket, Penang and Vientiane within the next few years.
Marlow Hotels & Resorts spokesperson said: “We made the decision to convert and upgrade our hotel to Holiday Inn Express & Suites Singapore Novena because we believe the brand’s positioning of providing simple, smart travel is ideal for meeting the changing needs of our guests.
“As borders reopen, we know that travellers will be looking for comfortable, fuss-free stays. The brand’s ‘rest-and-go’ concept is perfect for the Novena area, a commercial and medical hub which is also home to historical sites and local eateries, and will appeal to corporate, medical and leisure travellers to the vicinity.
“We have a strong relationship with IHG having had a successful partnership in Australia, and are confident our new hotel will benefit from the global appeal of the Holiday Inn Express brand and the power of the IHG system and its loyalty programme.”
Serena Lim, Vice President, Development, South East Asia and Korea, IHG commented: “It is fantastic to work with Marlow Hotels & Resorts on our second property together and we thank them for their continued trust in IHG. We are accelerating our growth in Singapore, having opened Holiday Inn Singapore Little India and voco Orchard Singapore in the past year. This agreement takes us to 14 hotels in the country, covering a wide portfolio of brands that appeal to all types of travellers.
“It’s another great example of the appetite of owners to join the IHG family as the strength, resilience and attractiveness of our brands continue to shine through as the industry recovers from the pandemic.
“The Holiday Inn Express brand celebrated its 30th anniversary last year and accounts for more than a third of IHG’s global pipeline. Its simple and smart travel experience provides an avenue for that warm in-person connection that has been so missed over the past two years. We look forward to increasing its brand presence across all of our markets in the region.”
The Holiday Inn Express brand is committed to delivering more where it matters most to these on-the-go guests through a consistent experience, thoughtful design and value-rich essentials. These include the complimentary Express Start® breakfast, Express Restful Recharge, an in-room Recharge zone offering power showers, blackout blinds, high-quality bedding with a choice of pillows for a sensational sleep experience, and in-room Express Essentials amenities like branded bath amenities and unlimited Wi-Fi.
IHG Hotels & Resorts currently operates 13 properties* in Singapore across a range of brands including Regent, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn and Holiday Inn Express. It introduced the voco hotels brand, its seventh brand in the country, at the beginning of 2022 with voco Orchard Singapore.
*As of 31 March 2022