IHG Hotels & Resorts' premium brand voco hotels launches new bookable Turn Up Service rooms in New York City. The limited-edition rooms will provide guests with unique offerings and services that reflect the brand’s charming, unstuffy, and playful hotel experience.
Rooms will be available for a limited time in New York City to delight guests at voco Times Square South and voco The Franklin, in Manhattan’s Upper East Side. Reflecting the brand’s distinct hosted service style, the limited-edition rooms will offer a touch of the unexpected with extra perks, including:
- Dedicated VIP check-in
- In-room craft cocktails featuring a specialty Manhattan cocktail kit complete with bourbon
- In-room lavender-infused chocolate made from a local chocolatier, cozy slippers, and a plush eye mask to unwind in the evening
- voco mug for in-room morning coffee
- Late check-out
The new bookable service enhances the brand’s individual spirit and hotel experience, which is represented by three charming bird mascots that signal what guests can expect from their stay. Pleasantly chatty, the finch represents voco’s “come on in” philosophy; tranquil and serene, the owl indicates time to relax and enjoy some “me time”; and the flamingo embodies “voco life” which allows guests to let their hair down and socialize in the vibrant and characterful bars and restaurants.
To inform the elevated service, voco conducted a nationwide survey in November 2021, which revealed that more than half (59%) of American travelers consider friendly, approachable and personalized service in hotels more important than ever following the pandemic.
Travel is back, and guests are craving a more unique, personalized hotel experience,” said Ginger Taggart, Vice President, voco hotels, IHG Hotels & Resorts. “Guests know and love our turn down service and this new turn up service is the perfect compliment. The limited-edition ‘Turn Up Service’ rooms bring the brand to life by inviting guests to ‘come on in’ and experience the voco life. We look forward to welcoming guests to voco hotels to see first-hand why this brand stands out from the crowd.
After launching in Australia in 2018, voco hotels entered IHG’s largest markets in the US and China in less than two years, marking IHG’s fastest global brand expansion. Since its initial entry into the U.S. market in 2020, IHG has officially opened several voco hotels in distinct locations across the country, including New York City; St. Augustine, Fla.; Columbia, Mo.; and New Orleans. Furthering the brand’s launch, seven properties are in the Americas, including a downtown Chicago location scheduled to open later this year.
voco hotels provide guests with a dependably upscale experience that also integrates informality and charm. IHG Hotels & Resorts currently operates 35 open voco hotels properties around the world with an additional 41 in the global pipeline, including an upcoming Mexico expansion with locations in Guadalajara and Saltillo.
Last month, IHG Hotels & Resorts launched IHG One Rewards, a new global loyalty program that gives members richer benefits, more ways to earn, and newly enhanced credit cards – all powered by leading technology on a new mobile app.
For more information and to book a Turn Up Service room, click here.